A Covid Pivot
Abel Burners officially launched on 23rd May 2020, amidst the UK's first ever Coronavirus Lockdown. We (Ash & Kat) made a few buy hand, stuck them on Facebook and expected to sell a handful. A year and a half later, we've sold over 5000 burners.
For the last 4 years we've been Wedding Photographers, shooting weddings in England and some amazing places like New Zealand, Antigua, France, Italy, Spain, Greece and beyond. When Covid hit in March 2019, like so many we watched our years of hard work slipped through our fingers and all our work for the year ahead postponed or cancelled.
We spent a couple of months trying to figure out what to do and decided to launch Abel Burners. We'd made an Abel Burner in 2016 just to use whilst editing at home and to change the mood of our home. We knew we had a cool product, but had no idea just how popular it would be.
After launching orders came flooding in and we were propelled onto a VERY steep learning curve, Ash even had to build a workshop in our garden to be able to cope with demand., luckily it's another skill set we had between us.
Within a year
We honestly never expected our little burners to be so well received. We had a fairly unique skill set between us, Kat having had a career as an Operations Director and Ash having been an Online Marketing Manager and then both Professional Photographers meaning we could build our own website, photograph our products and basically do everything ourselves for a long time.
In March 2021 we had finally outgrown our small workshop and decided to rent a Unit. Moving from 65sq ft to 1500sq ft was incredible. We finally had space to order huge quantities and meet the demand.
We started with just the Ply & Copper burner and now have 8 variations, 6 scents inspired by our travels & home amongst other products available. We're available on Not On The High Street, Naturally Cornish and through a select group of independent shops.
We are still just a husband and wife team, hand making everything we do and trying to create a business that's helps people live slowly and intentionally - putting importance on self care into your life.